We are an international company of psychological market researchers and marketing experts with a passion for investigating the everyday lives of consumers and developing successful strategies for your brands and products.
Our goal is to use what we learn from consumers to leverage your strengths in the market and flow seamlessly into your corporate processes.
We can do this because our research and consulting is rooted in morphological market psychology, an approach that allows us to identify and successfully harness hidden, unconscious consumer motives.
Our integrated approach takes a holistic view of qualitative and quantitative research and marketing consulting. Our clients profit from our knowhow in linking qualitative analysis with quantitative measurement to deliver precisely focused consulting.
Get a bikini body in four weeks! Finally losing weight with the new veggie diet! Lose excess weight and keep it off! Spring is coming and media are luring their consumers once again with supposedly new methods for aesthetic corrections that said consumers seem to deem necessary. more >
Whoever approaches market research in the Far East with a Western mindset will soon hit a wall. No matter how far the lifestyle in the Far East, and especially in the major Chinese cities, is modeled on the Western way of life… more >
Is influencer marketing a serious trend, or an overblown hype? How does the marketing phenomenon fit in with media use today? What influencing mechanisms promote influencer marketing? What distinguishes successful influencers? What loyalty offers do they offer? How specifically do brands benefit from influencer marketing? more >
Great brands are always great characters as well. Just as you might have a distant uncle in the family who made it big time and then sadly crashed and burned, you can see this in many great automotive brands.
Research with everyday authenticity
Exact research into everyday moments and the emotions and dynamics experienced in these is a key to understanding the psychological performance of brands and products.
The complexity of daily life and individual actions in it makes it difficult for consumers to recall their actual behaviour unprompted.
concept m’s ethnographic everyday research makes it possible to be closer and more accurate about consumer behaviour in daily life.
To get even closer to this research goal, concept m created the ResearchHome, a fully-equipped research facility where test subjects can use and try out brands and products in daily life with a relaxed sense of wellbeing, just as if they were at home.
Everyday life for consumers is increasingly digital. More and more, they communicate through social media – not only by phone and in direct conversation, as they used to. To be authentic, research into daily life accordingly needs to incorporate the new forms of online communication. concept m has developed a unique toolbox for this which specially adapts the online interview, qualitative panel and other techniques to our psychological research standards.
Market research with Virtual Reality
Virtual Reality holds fascinating potential for market research. Products and product environments seem like the real thing. Our approach: Integration of VR in the “microgenetic” process.
Campus
CAMPUS – CONCEPT M
RESEARCHES, UNDERSTANDS, CONNECTS
Campus is concept m’s think tank. Here, you can get a picture of our international research workshop, orientation on trends and topics, an overview of our publications and case studies, and the latest corporate news.
Sustainable commitment: does Corona make us better people?
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Battery manufacturer Varta wanted to draw attention to itself and has proclaimed an “Independence Day”
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The Coronavirus and Alcohol – Depth Psychological Insights Based on the Example of Sparkling Wine Consumption: Would you like another drink?
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Eruptive markets: 2 reasons for the new order of the banking landscape
Eruptive markets: 2 reasons for the new order of [...]
Food Marketing: The importance of the body’s defences in times of crisis and their relevance for marketing
Food Marketing: The importance of the body’s defences in [...]
Eruptive markets: 2 reasons for the new order of the banking landscape
Eruptive markets: 2 reasons for the new order of [...]