10 years concept m in China
New subsidiary in Shanghai – time to look back at milestones on the way to establishing […]
Qual 360 2018 – Presentation of the VR Packaging Test
Qual360 is one of the most prestigious congress events specialised on qualitative market research. This […]
Design Shanghai – Why Avant-Garde Design Fascinates China’s Millennials
concept m has been exploring lifestyle and consumption developments in China for years. We turn particular […]
Dieting: Mere Cosmetics For The Soul?
A psychological examination of weight loss: Only one out of three dieting types is successful
Get a […]
Institutional Market Researchers: Companions, Diplomats or Buddhas
In light of the current quality and trust debate, interpersonal values serve as an important link […]
Ingvar Kamprads IKEA – The Psychological Factors For Its Success
He gave the world the double ended Allen Key, the “Billy” shelves (white, black and white, […]
High-Income Earners Reject Universal Citizens’ Insurance
More comprehensive exams, shorter waiting times and sometimes lower premiums than for statutory health insurance: most […]
Understanding GenY – Video Statement by Rochus Winkler
GenY has become an omnipresent buzzword for market researchers as well as consumers who are confronted […]
Wearing jeans is also an opinion – Market research in the Far East
Whoever approaches market research in the Far East with a Western mindset will soon hit a wall. […]