Play test in market research with children – Publication Research&Results
How can market research explore children’s particular forms of expression? Dirk Ziems explains how the Scenotest […]
The integrated qual+quant screensharing interview
New options are constantly emerging in the digital communications world for integrating qualitative and quantitative survey […]
Influencer marketing: the booklet to the concept m study
Is influencer marketing a serious trend, or an overblown hype? How does the marketing phenomenon fit […]
Who still needs the Wahl-O-Mat today?
Today, the Wahl-O-Mat goes online for the coming Bundestag election. Martin Schultze (now with concept m) […]
Trends in the beverages market – Dirk Ziems in an Interview with the ‘Getränke-Zeitung’
“Courage is rewarded”
Dirk Ziems, Co-Founder and Shareholder of marketing research institute concept m research + consulting, […]
Secret rebellion, or the psychology of fungal infection
As a religious and social centerpiece of countries with an Islamic culture, cleanliness or purity (tahara) […]
Depth psychology and digital marketing: Cologne-Bonn Marketing Club pays a visit to concept m
Some 40 members of the Cologne-Bonn Marketing Club visited market research […]
VR design testing and control of virtual immersion
concept m is known for its depth psychological approach to the issues of market research and […]
Between the pressures of efficiency and the pleasures of hospitality
The needs of restaurant owners also vary worldwide, and even in a country which is a […]
10 practical psychological tips for shop and product range design
Rochus Winkler “Fortunately, despite the synthesis of online/offline shopping, local shopping at the POS has not […]