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Campus2022-05-12T09:27:31+02:00

campus – concept m researches, moves and connects

The campus is the think tank of concept m. Here you can take a look at our international research studies, gain guidance on trend topics, see our publications and case studies and get access to latest news.

Changing values

Changing values Our book gives detailed insight into which transported meanings will become relevant for individual markets and industries in the future. The automotive and fashion industry, for example, are under increasing pressure since [...]

Consumer behaviour in China 2020 – stability matters

Consumer behaviour in China 2020 – stability matters As part of the WARC Guide to marketing in this recession, Sami Wong, psychoanalytic psychotherapist and research director of concept m ASIA, explains why it's so important [...]

Trend Study 2020: Morals on the shelf?

Trend Study 2020: Morals on the shelf? The times when food only had to taste good are long gone: the moral sense of consumers is becoming increasingly important and legal regulations for manufacturers are [...]

Brands in China: Moving away from the Westernisation

Brands in China: Moving away from the Westernisation Western brands had a decisive edge in China for many years: the aura of desirable western values. Western sneakers and athletic looks promised a dynamic and [...]

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