Case Study (en)

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VR design testing and control of virtual immersion

thomasfuhrmann2017-07-28T12:33:10+02:00Case Study (en), International (en), Strategies, Study, Trends (en)|

concept m is known for its depth psychological approach to the issues of market research and […]

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Initiative study: influencer marketing

juliagill2017-05-16T14:54:12+02:00Blog(en), Case Study (en), Strategies|

The era of social media and internet channels is seeing fundamental changes in communication and influence […]

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Case study Beverage Brand

juliagill2017-05-16T14:54:12+02:00Blog(en), Case Study (en)|

A traditional juice brand which has been established for decades is looking for a new orientation […]

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Case study Car Sharing

juliagill2017-05-16T14:54:12+02:00Blog(en), Case Study (en)|

A car sharing provider wants to know which target groups it can reach with an innovative […]

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Case Study Content Marketing

juliagill2017-05-16T14:54:12+02:00Blog(en), Case Study (en), Hightlights (en)|

An insurance company wants to find new ways to contact customers and also decide which concepts […]

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What can OTC communication learn from FMCG?

thomasfuhrmann2017-06-30T10:59:00+02:00Case Study (en)|

Opening up emotional worlds

The OTC market is in transformation. Buyers of OTC drugs and health products […]

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Understanding new generations of fashion

thomasfuhrmann2017-06-30T10:06:56+02:00Case Study (en), Trends (en)|

concept m has been advising brands from the fashion and living sector for years. Within the […]

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The General resigns – housework in a state of change

thomasfuhrmann2017-06-30T10:02:41+02:00Case Study (en), Trends (en)|

Running a household used to be a prestigious job. The person responsible, usually the housewife, prided […]