Understanding GenY – Video Statement by Rochus Winkler
GenY has become an omnipresent buzzword for market researchers as well as consumers who are confronted […]
Trends in the beverages market – Dirk Ziems in an Interview with the ‘Getränke-Zeitung’
“Courage is rewarded”
Dirk Ziems, Managing Partner of marketing research institute concept m research + consulting, analyses […]
VR design testing and control of virtual immersion
concept m is known for its depth psychological approach to the issues of market research and […]
Animal welfare initiatives and ambivalent meat eaters
At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented […]
Rochus Winkler on Industry 4.0 and the consequences
My personal choice for ugliest term of the year: “digitise away”.
Even in a world where machines […]
Snacking today – playground for nutritional conflicts
Life is increasingly becoming “one continuous snack”. From the cereal bar for breakfast to dipping as […]
The viability of market researchers
“We need more front runners!” is the conclusion of the study on the future of market […]
Our best agers: who dares to grow old?
Best agers are generally considered to be high spending, keen to consume and conscious of quality. […]
“Der General” steps down – housework in flux
Managing a home used to be a prestigious activity. The person responsible for this, usually the […]
Understanding new generations of fashion
concept m has been advising brands from the fashion and living sector for years. Within the […]