Köln 0221 92359010 – Berlin 030 847124320 – London +44 20 7129 1150 – Los Angeles +1 323 984 7550 – Shanghai +86 158 1150 1353‬ | info@conceptm.eu

concept m

Psychological Research Agency
Strategic Think Tank

What we stand for

concept m combines in-depth psychological research, quantitative research and marketing consulting in an unique way.

Based on decades of industry know-how in interdisciplinary teams, we offer our clients customized project designs, which help you to manage your complex marketing tasks.

Our activities focus on national and international projects dealing with motivation insights, segmentations, brand management, communication, innovation and marketing – from ad-hoc studies to extensive strategic consulting.

In our projects we feel particularly committed to the following values: scientific aspirations, investigative curiosity, practical relevance actionable results. concept m is run by Rochus Winkler, Dirk Ziems and Thomas Ebenfeld. The company operates internationally in more than 40 countries and employs more than 50 research consultants worldwide.

Market Research and Consulting: Unlock your Potential – Implement Knowledge


84 Brook Street
London W1K 5EH
United Kindgom

+44 20 7129 1150


Konrad-Adenauer-Ufer 39
50668 Köln

+49 (0)221 92359010


Viktoria-Luise-Platz 7
10777 Berlin

+49 (0)30 847124320

Los Angeles

3669 Valencia Ave.
San Bernardino, CA 91803

+00 1 (323) 984 7550


No.309 Tanggu Road,
Hongkou District, Shanghai

‭+86 158 1150 1353‬

Global network with local researchers

We work in more than 40 countries with experienced local researchers who regularly employ our research approach. The local research teams guarantee high quality.

Intercultural approach

The local researchers are not only involved in the fieldwork but also in the analysis. This guarantees that the intercultural aspects of the research topics are fully considered.

Centralized project management of multi-country projects ensures systematic and consistent project management.

International references

We conduct international projects for mid-sized companies and large corporations, drawing on international experience in 10 different industries. Our share of international business is approximately 40%.

Management team

Dirk Ziems

Managing Partner

  • Morphological market researcher since 1990
  • Up to 2008 managing director of ifm Wirkungen + Strategien, founding institute of morphological market psychology
  • Co-founder of ifm Australia in Melbourne (2005)
  • Founder of concept m (2008)
  • Numerous basic research projects and publications in the fields of method development, brand theory, media research, trade research and cultural psychology
  • Lectures and teaching assignments among other things at the University of Applied Sciences Berlin, the Berlin School of Law and Economics, the International Film School Cologne and the Private University of Applied Sciences in Göttingen
  • Keynote Speaker
  • Regular speaker at branch congresses and marketing conferences
  • Author: Ebenfeld, T. und Ziems, D. “Influencer – die neue Kraft im Marketing“ (2018)

Rochus Winkler

Managing Partner

  • Expert in depth psychological marketing research and consulting
  • Since 1999 active in morphological market and media impact research as well as strategic consulting
  • 2005 counseling and research stay in Asia
  • Founder of the Global Research Boutique concept m (2008)
  • Founder of the marketing consultancy Flying Elephant (2020)
  • Author: Winkler, R. and Ottawa, M. “Competencies for Market Research” (2018)
  • Author: “Global Viral Change” (2020) with Dirk Ziems and Thomas Ebenfeld
  • Main focus of work: national and international research in various industries, for example FMCG, food & beverages, services, media, telecommunications, energy, fashion, electronics, retail, pharmaceuticals, B2B, cultural-psychological issues
  • Keynote speaker, speaker at industry congresses and marketing conferences
  • Lecturer at universities
  • Basic research and numerous publications on market, media and cultural psychology in specialist journals

Thomas Ebenfeld

Managing Partner

  • Qualified psychologist, academic studies in Psychology and Economics
  • Qualifications for analytical intensive counselling
  • Founder of concept m (2008)
  • Since 2011 qualification as psychological psychotherapist (depth psychology, WGI)
  • Graduate of the Academy of Market and Media Psychology in Cologne (KAMM)
  • Practising morphological market research and strategic consulting for over two decades.
  • Focuses of work: FMCG, media, healthcare, food & beverages, cultural psychological issues and international research
  • Keynote Speaker
  • Numerous basic research projects and publications on market, media and cultural psychology
  • Author: Ebenfeld, T. und Ziems, D. “Influencer – die neue Kraft im Marketing“ (2018)


  • Founded in 2008 by the managing partners Dirk Ziems, Rochus Winkler and Thomas Ebenfeld
  • Emerged from ifm Wirkungen + Strategien, the founding company of the morphological approach
  • In 2010 set-up of the AlltagsStudio in Berlin – a totally novel research approach which is particularly close to everyday life and thus holds the prospect of gaining new understanding
  • Increasing internationalization
  • 2012: opening of the London International Office
  • 2015: opening of the Beijing Office
  • 2016: opening of the Los Angeles Office
  • Member of the market research associations BVM and ESOMAR



The campus is the think tank of concept m. You can have a look at our international research lab, gain orientation about trend themes and follow our publications, case studies and company news.

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