concept m at the R&R trade show for market research 2018

26.09.2018
Dirk Ziems

concept m at the R&R trade show for market research 2018

The Research & Results 2018 trade show for market research takes place in October in Munich. Here experts and decision-makers from market research, marketing and sale meet and inform about the most important trends, methods and tools.

With their workshop topic "The Added Value of In-Depth Psychology for the Modern Marketing Process", the Co-Founder and Shareholders Dirk Ziems, Thomas Ebenfeld and Rochus Winkler represent concept m at the Research & Results 2018.

Wednesday 24/10/2018, 14.45-15.30, Room 4

"Even in times of digitization and big data, the human factor and the big picture remain central. With the depth psychology approach of morphology, the causal relationships which are really relevant to the motives of consumers, the success of communication and the enforcement of innovations can be deciphered. In the workshop, the managing partners of concept m will showcase the following cases: food research in Germany, communication development for China and innovations for digital services."

Here you can find more information.

For further questions please contact:

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Thomas Ebenfeld
Co-Founder and Shareholder

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Rochus Winkler
Co-Founder and Shareholder

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Dirk Ziems
Co-Founder and Shareholder

Dirk Ziems
Dirk Ziems ist Experte für tiefenpsychologisches Marketing und berät auf Basis von Markt-, Medien- und Kulturforschung weltweit Unternehmen und Konzerne in zahlreichen Branchen und Ländern. Als Mitbegründer der Global Research Boutique Concept M und der Marketingberatung Flying Elephant begleitet er Themen wie die Adaption von Erfolgsprodukten in neuen kulturellen Kontexten, das tiefe Verständnis neuer Konsumgenerationen in China und USA, die Transformation der Werbekommunikation in der neuen digitalen Medienwelt oder die Neuorientierung der Brands in Post-Corona-Zeiten. Dirk Ziems ist auch als Gastdozent an verschiedenen Universitäten tätig.
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