Trends in the beverages market – Dirk Ziems in an Interview with the ‘Getränke-Zeitung’
“Courage is rewarded”
Dirk Ziems, Managing Partner of marketing research institute concept m research + consulting, analyses […]
VR design testing and control of virtual immersion
concept m is known for its depth psychological approach to the issues of market research and […]
Sports shoes: the focus is on different brands, depending on age and gender
An online survey of 1,152 men and women showed major differences in how Adidas and Nike are […]
Animal welfare initiatives and ambivalent meat eaters
At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented […]
To the hairdresser by app? – concept m study on wellness service portals
Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]
Virtual Reality and Wearables – close to the consumer
A depth psychological study by concept m and Initiative Media analyses […]
Dealing with depressions and their causes – how doctors and patients make each other’s lives difficult
According to current studies, one German in five suffers from illnesses in the category of depression, […]
Rimowa and Louis Vuitton: the suitcase as statement
The economy is booming but the political situation is found insecure and unstable – this tension […]
Inspired by fashion – morphological research for online fashion retailers
Qualitative psychological market research on online fashion retail is exciting!
Today this requires immersion in the consumers’ […]
Snacking today – playground for nutritional conflicts
Life is increasingly becoming “one continuous snack”. From the cereal bar for breakfast to dipping as […]